I hope today will be the start of a more positive chapter in the SEO community. I'm expecting a lot of criticism: there will always be people who resist any kind of regulation no matter how bad things get. That's fine. They don't need to do a thing. But anyone who agrees that we need some form of self regulation as an industry is invited to join with me in creating a harbor of high achievement and serenity that reflects the potential for excellence offered by best SEO practices.